Assume nothing
If you rely on email to communicate with clients and customers, you cannot assume that your email is being delivered to the inbox of your recipients. Understanding your email deliverability is key to your bottom line. "Missing" or misplaced email may result in lost revenue opportunity. If you are experiencing declining response rates, spam placement, or simply require deliverability guidance, look no further.
Email deliverability...what is it?
Email deliverability is a complex subject with many moving parts. To measure deliverability, you must determine what percentage of your messages reach your target audience. There are many things that can happen to prevent email from reaching a recipient’s inbox. The message might not be accepted by the recipient’s domain or might be routed to unintended folders such as "Spam" or "Junk" folders. The goal of achieving favorable "Inbox placement" seems like a simple concept, but there are multiple challenges to overcome. There is no "Silver bullet".
Delivering the goods
Optimal deliverability requires a holistic approach. The sending community faces many hurdles; one of the greatest is not being perceived by the receiving community as legitimate and responsible mailers. A good reputation is paramount in the overall equation. List quality, best practices, and a correctly configured sending infrastructure are primary drivers in establishing and maintaining a positive reputation within the receiving community.
We can help!
The landscape is very dynamic and at times volatile. We help eliminate many of the obstacles so that your mail has the best possible opportunity of being received in your intended recipient´s inbox.
To this effort, we assist in evaluating mailing infrastructure set up, authentication, sender reputation, bounce and complaints management, list quality and permissions, CAN-SPAM compliance, message content and delivery tracking. We also provide ISP remediation and outreach, domain specific volume and policy guidelines, and industry updates.