Delivery Infrastructure
A sound and robust sending infrastructure is the foundation for successful email delivery. We can assess technical setup requirements including reverse DNS, authentication protocols such as SPF, SenderID, and Domain Keys/DKIM, as well as receiving domains volume and throttling guidelines. We can also assist in mail server solution evaluation.
Reputation
Please check our glossary to learn more about email deliverability terminology:
Email Deliverability Glossary
A mailer's reputation and accountability may mean the difference between acceptance and inbox placement and blocks or spam routing at receiving domains. We can alert you to issues such as elevated spam complaints and bounces, Realtime Blackhole (RBL) listings, opt-out or unsubscribe problems, and other potential reputation related "red flags".
Data Management and Metrics
A lot rides on your data. Understanding your email deliverability data is crucial to determine the course and overall health of your business. From data capture and source, to permission level and data hygiene, we can help guide you towards enhanced data management. We can help you make sense of your bounce, complaint, content scoring, and delivery tracking data. In addition, we can review sign up, bounce, abuse and complaint, and unsubscribe management. We can even assist you with the set up of complaint feedback loops and whitelisting with domains that offer them.
ISP Relationships and Email best practices
If you require ISP remediation, turn to us. We perform ISP outreach and issue resolution on your behalf. On top of that, we provide you with the lastest industry news and updates in addition to email best practices and guidelines.